Does commissioning a famous architect to design a winery raise that cellar's public profile? Not literally, since much of a modern cellar is underground. Yet the introduction of tasting rooms and a sales counter for visitors is an attraction that certainly contributes to overall image. Especially if these facilities embody particular architectural aplomb.

Over on the Tuscan coast, in the area known as the Maremma, quality winemaking is a relatively new and highly promising endeavor that has given rise to the construction of some surprising new cellars.

Outstanding among these is the Petra winery near Suvereto, designed by the Swiss architect Mario Botta. It was built at the behest of the Moretti family, producers of the delectable Bellavista sparkling wine in the northern Franciacorta growing area, but first and foremost major players in the construction industry. read more